The woman at the centre of the Sydney Swans’ sex assault allegations says she just wants justice, while another woman says they fear for their lives as investigations into the club’s Melbourne hotel scandal escalates.

Victorian sex crime detectives travelled to Sydney on Thursday to continue gathering information after a woman made a formal complaint to police alleging sexual assault on Monday.

Star Swans players Isaac Heeney, Chad Warner, Nick Blakey, James Jordon, and Riley Bice have been stood down by the club as they assist investigators.

It has been reported the players had taken exotic dancers up to their hotel room and that three women had made statements to police.

“It’s understood Victorian police detectives who have travelled to Sydney for further inquiries are working off claims there were up to nine different men in the room over the course of the Party Girls booking,” 7NEWS chief football reporter Mitch Cleary said.

“But the Swans insist only five of them were currently listed AFL players.”

The woman who took the booking told 7NEWS she is already counting the cost of the saga.

The woman, from Party Girls Melbourne, said she and the exotic dancer at the centre of the sexual assault allegations have been identified online.

“The woman told us they’re now worried about retribution and (that they) fear for their lives,” 7NEWS Sydney’s Chris Reason said.

“‘I’m so scared. This is so dangerous for our safety,’ she said.”

The players had introduced themselves as tradies, according to 7NEWS sport reporter Tom Morris.

“When asked what they did for work, the players told the alleged victims they were carpenters,” Morris revealed.

And, yesterday afternoon, the ABC reported that several adult entertainers were understood to have attended the Pullman and that police said a deal was made for players to pay extra to consume cocaine off the women’s breasts and buttocks.

The Herald Sun reported that the woman who alleges she was sexually assaulted said: “I don’t want money. All I care about is justice.

“I’m going to stand up for what is right. And I’m never going to let this happen to anyone else. Justice will be served.

“I care about women’s rights and what’s right, because this happens too often to women and they get away with it.”

Heeney, Warner, Jordon, and Bice were spoken to by police at the hotel and were expected to be formally interviewed on Thursday with Blakey.

This masthead does not suggest the players are guilty of any wrongdoing, only that they are assisting police with inquiries. No charges have been laid.

The club cited a breach of expected behaviour and standards, independent of the police investigation, when the Swans stood down the quintet for the remainder of the AFL season on Wednesday.

The ‘Pullman Five’ released a joint statement later that day, saying they “accept the club sanction and apologise for the impact this has had on those involved.”

On Thursday, a Sydney Swans great delivered a powerful statement with the club he once captained in turmoil.

Kieren Jack, a 256-gamer and former Bob Skilton Medallist, became the latest member of the football fraternity to speak publicly, urging respect for women in the community and in sport.

“Like so many people who love the Swans, I am devastated, disappointed and very troubled by the actions that took place over the weekend,” he wrote. “My thoughts are with the women involved, and I truly hope they are being supported.

“Wearing (red) and (white) was one of the proudest achievements of my life.

“It was a privilege to represent. ‘Bloods culture’ is spoken about. This was built and maintained through a core pillar of respect.

“Respect for each other, respect for the club, your family, the opponents, supporters and importantly, community.

“ Right now this feels broken. A lack of respect for women cannot be tolerated. Being a bystander is not an option. If you love the Swans, if you love footy, it is time to stand up.”

On Thursday, toothpaste brand Colgate suspended its partnership with Heeney, while his fiancée, Steffanie Waters, has reportedly left Sydney for Noosa.

“We are aware of the reports regarding an investigation by Victoria Police in East Melbourne,” a spokesperson for Colgate told The West. “We take these matters very seriously and have suspended our partnership with Mr Heeney pending completion of the investigation. As this remains an active police matter, we will have no further comment at this time.”

The commercial fallout has also extended to Heeney’s recently released children’s book series, Little Isaac Footy Fever, which has been pulled from shelves in some places.

Readings and Gleebooks told the ABC they were removing the books from stores company-wide, while Booktopia would continue to assess the situation, acknowledging the sensitivity surrounding the matter.

5th Quarter Camps, a company co-owned by Heeney and others, said it was monitoring the ongoing investigation but had already taken steps to distance itself from the Swan by removing his name and image from active promotional materials. Nike has paused its sponsorship relationships with the Swans and Australian Red Cross Lifeblood has withdrawn from planned match-day activities with the club at the SCG this Sunday.

The five players were also removed from contention for the AFL’s All-Australian team, which had been set to be announced this week but was delayed in the wake of the claims.

The players on Wednesday issued their apology over the breaches of the club’s conduct standards —specifically drinking, staying out late and bringing women into an AFL-paid hotel room. But they have denied any criminal sexual offence occurred in the room.

In the group apology, the players said: “We are deeply sorry to everyone involved.

“We know that our behaviour has fallen well short of the standards expected of us and the values of our club.

“We know we have let down our partners and families, members, supporters, teammates, the AFLW team, corporate partners and everyone at the club and in the wider community. We accept the club sanction and apologise for the impact this has had on those involved. Our focus will now be on rebuilding trust with the club and the community.”

Swans CEO Matthew Pavlich asked the club’s fans to stick by them.

“Keep supporting us. We’re sorry we are putting you all through this,” he told reporters at Swans headquarters on Thursday morning.

“It’s been really challenging day for them (supporters), for us, for all our people who we care deeply about.

“We’ve got two games to look forward to on Sunday, the double header, and the girls are really excited about their match. We’re excited to have a huge crowd at the SCG.”

The incident has also prompted other AFL clubs to address the behaviour, with West Coast co-captain Reuben Ginbey revealing the club’s chief executive, Don Pyke, spoke with the playing group to remind them of club standards.

“I won’t comment too much on the Sydney boys. There’s obviously a bit going on in that space at the moment,” the defender told NOVA.

“But we just had a chat with our CEO, especially as men and public figures that people look up to us as role models, we’ve just got to be good humans.

“We heard Daisy Pearce talk about it yesterday. Just because we’re footballers, we’re still held to the same standards, as we should be. As public role models, we’re in the eye of the community, people are looking up to us, so we need to make sure we’re definitely doing the right thing and we’ve just got to be on our best behaviour no matter what we’re doing.

“As a club we hold a really high standard, and we’re just looking forward to playing footy this weekend and getting after it in the pre-season.”

1800 RESPECT: 1800 737 732

National Sexual Abuse and Redress Support Service: 1800 211 028