Hyundai launches Ioniq EV sub-brand, first model to be an electric SUV arriving in 2021
Hyundai has announced it will release its future electric vehicles under the Ioniq sub-brand name, starting early next year with a new crossover SUV.
Up until now, the Ioniq name has been used on the company’s small car, which is available with fully electric, plug-in hybrid or conventional hybrid powertrains.
However, at a launch event which saw the London Eye transformed into a giant letter Q, the brand said the name will apply to a new line of all-electric vehicles.
Three new Ioniq EVs are confirmed for production over the next four years.
The new models will be numerically named, with even numbers for sedans and odd numbers for SUVs.
The first will be the Ioniq 5, an medium SUV based on the 45 concept unveiled at last year’s Frankfurt motor show.
In 2022, it will be followed by the Ioniq 6 sedan based on the Prophecy EV unveiled in March, while the Ioniq 7 large SUV is slated for 2024.
The only reference point for the latter vehicle is the accompanying teaser images.
All Ioniq models will be built on Hyundai’s EV dedicated Electric Global Modular Platform, which the brand says allows for fast charging capability, ample driving range, versatile interiors with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.
However, Hyundai will also continue to make eco-friendly versions of vehicles which share the same platform as cars with internal combustion engines, such as the Kona Electric, which will not fall under the Ioniq sub-brand.
Somewhat confusingly, this extends to the current Ioniq vehicle, which will also not be housed under the new Ioniq brand but will continue to be referred to by its powertrain: the Hyundai Ioniq Electric, Ioniq Hybrid and Ioniq Plug-in.
Hyundai Motor Group aims to sell 1 million battery electric vehicles across its various brands and take a 10 per cent share to become a leader in the global EV field by 2025.
Hyundai itself aims to become the world's third-largest eco-friendly vehicle maker by the same year, with 560,000 BEV sales plus hydrogen fuel-cell vehicle sales.
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