Coldplay kiss-cam: Chris Martin’s ex Gwyneth Paltrow takes on role as Astronomer’s spokesperson in promo video

Gwyneth Paltrow has made a surprise appearance on Astronomer’s social media page, stepping in as a ‘temporary spokesperson’ in a clever move by the tech company to respond to questions following a recent scandal.

Astronomer’s CEO Andy Byron was caught sharing an intimate moment with Head of HR Kristin Cabot during a Coldplay concert on July 16, igniting a social media frenzy.

The couple’s awkward on-screen reaction was quickly called out by Coldplay frontman, Chris Martin, fuelling speculation of an affair.

Both Mr Byron and Ms Cabot have since resigned from the company amid the fallout.

In response to the crisis, Chris Martin’s ex Gwyneth Paltrow appeared on Astronomer’s LinkedIn page and X, wearing a blue shirt with corporate music playing softly in the background.

“Thank you for your interest in Astronomer. Hi, I’m Gwyneth Paltrow. I’ve been hired on a very temporary basis to speak on behalf of the 300 plus employees at Astronomer. Astronomer has got a lot of questions in the last few days, and they wanted me to answer the most common ones,” she said.

The short clip plays on the irony of the situation, showing text asking, “OMG! What the actual f—,” before Paltrow returns with the lighthearted remark, “Yes! Astronomer is the best place to run Apache Airflow.”

She continues, “We’ve been thrilled to see so many people suddenly interested in data workflow automation,” adding with a smile, “As for the other questions we’ve received…”

She later responds to another on-screen question: How is your social media team holding...(up)? “Yes! There is still space available at our Beyond Analytics event this September!”

She closed with with thanks, “And now, we’ll return to doing what we do best... delivering game-changing results for our customers. Thank you for your interest in Astronomer.”

The campaign has received praise on social media, with users applauding Chief Marketing Officer Leo Zheng’s bold strategy.

Comments included “Absolutely brilliant” and “Nailed it. No notes,” while others joked about Paltrow’s connection to Martin.

Interim CEO Pete DeJoy has embraced the unexpected fame, stating, “The spotlight has been unusual and surreal for our team and, while I would never have wished for it to happen like this, Astronomer is now a household name. I’m stepping into this role with a wholehearted commitment to taking care of our people and delivering for our customers.”

He assured followers that the company “won’t let you down.”