The West Australian finishes 2025 as most-read WA news brand, according to industry-audited IPSOS iris numbers

The West Australian has established itself as the most-read news brand in WA, closing out the year in remarkable style. The IPSOS iris audited results for December show The West brand group (including both thewest.com.au and PerthNow) rising to number one, with a larger audience than the ABC and news.com.au, and a remarkable 50.1 million page views for the month. It has also had a very strong year to December — up 22 per cent for the 12 months to a 3.95 million monthly unique audience. That’s more than the entire population of WA, proving that The West’s appeal to readers extends beyond the borders of our great State. The West’s website, thewest.com.au, was up 17 per cent YOY while perthnow.com.au enjoyed a 36 per cent jump. The ability to record 50.1 million page views shows incredible brand loyalty. Our readers consume more of our articles than every other metro masthead by some margin (including The Australian 27m, The Herald Sun 36m, and The Daily Telegraph 21m). In WA, we are almost double the nearest website. Editor-in-chief Christopher Dore said the numbers proved once and for all that The West Australian was a hugely important player on the national media scene. “Our trusted newsroom team consistently breaks stories that set the news agenda for the entire State — and at times, the country,” he said. “We pride ourselves on covering everything from big politics and big business, right down to local government news that has an immediate impact on the lives of West Australians all over our State.” Editor Sarah-Jane Tasker said in an age of social media noise and misinformation, The West Australian continued to cut through with its award-winning journalism and insightful opinions. “These numbers are an exceptional result and confirm what we have already known for some time — The West Australian really is WA’s most trusted news brand.”